cannabis education

Six Important Ingredients For A Highly Effective Cannabis And Hemp Web Design

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The purpose of your cannabis and hemp businesses website is to attract, engage, and convert your target audience with both eye-catching photos and well-written cannabis and hemp content. There are six things that I have noticed that are missing on existing cannabis and hemp websites that are quick and easy fixes you can do yourself.

Simplicity is key. When you present a site to the world wide web with inconsistent images, colors, and designs it can be visually discouraging to your audience, making the website more challenging to navigate. To correct this, aim to highlight the most essential info and keep the overall appearance sleek and easy to read.

Relevant Cannabis Content. The more quality cannabis content your website has, the more favorable it will be to search engines. Consistently sharing valuable content is one of the most potent ways CBD & Cannabis business can overcome the annoying advertising restrictions. Remember to change the file names on your photos to support relevant search terms.

Mobile Friendly. It’s beyond outstanding that your cannabis or CBD website is mobile-friendly. This means that visitors should easily be able to accurately access what it is they are looking for on their mobile device.

Strategic SEO. When you focus on specific keywords and terms that your audience is using that are relevant to your business, your company can rank higher in a search by just using these terms. Optimized SEO on your site is what separates the first result you find in a Google search versus the last page.

Quick load Time. Getting a visitor to your website is one thing, getting them to hang out and click around on your site is another. If your website doesn’t give them what they want fast enough, they are going to leave. Sorry that’s just the cold hard truth.

Visible Contact Form. Make sure that its really apparent on how your visitors can quickly contact you. My recommendation would be creating an apparent and straightforward contact form. Remember that you want to make the contact form as simple as possible and easy to find for people to get in touch with you.

Herbn Media builds out simple and easy to navigate Squarespace hosted sites for cannabis and hemp business owners. If your business requires a site, SEO audit or SEO coaching session contact me today.

Educating The Masses On Cannabis And Hemp

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On a flight from Portland to Chicago, I sat next to a man a few years younger than my grandpa. We made that stranger next to you plane conversation. As we were making our descent into O'hare, he asked me what kind of writer I am. I told him that I work in the cannabis industry. His face said to me that he was caught off guard. He asked me how I got started, and I told him that it was because I wanted to get off of my anti-depressants and that my grandpa has that complicated arthritis and I got him on CBD to get him off of the prescription drugs that were causing him so many different kinds of side effects. He told me that he also has that complicated arthritis and that he doesn't want to take prescription drugs either. That he and his wife are trying to live a very holistic and natural life. I told him that I'm not at all qualified as a healthcare person. That once he starts CBD, it's going to be experimenting to get the dosing right. I suggested he start with the smallest dose and see how he feels after that. If after a week he doesn't feel anything try increasing the dose.

I offered him a few suggestions of the products I've got my grandpa on.

He wrote the suggestions down and asked me so many more questions. I gave him my card and told him to email me and that I would send him the regime that I have my grandparents on.

He lives in southern Illinois, and he's nervous that the state of Illinois just legalized the consumption and what will that mean for the land that he's lived in his whole life.

The man in the row in front of us was eavesdropping and turned around to ask me a few more questions about how CBD could help him.

The world outside of the legal states is starving for the information that is living in your brain. This is why your CBD and cannabis business needs to blog or have a Pinterest presence. People deserve to hear the facts directly from the people who have been in the industry since before it was a legal industry. Our job of being the pioneers in this industry is to educate and create the future before big business gets their fingers in on it.