The purpose of your cannabis and hemp businesses website is to attract, engage, and convert your target audience with both eye-catching photos and well-written cannabis and hemp content. There are six things that I have noticed that are missing on existing cannabis and hemp websites that are quick and easy fixes you can do yourself.
Simplicity is key. When you present a site to the world wide web with inconsistent images, colors, and designs it can be visually discouraging to your audience, making the website more challenging to navigate. To correct this, aim to highlight the most essential info and keep the overall appearance sleek and easy to read.
Relevant Cannabis Content. The more quality cannabis content your website has, the more favorable it will be to search engines. Consistently sharing valuable content is one of the most potent ways CBD & Cannabis business can overcome the annoying advertising restrictions. Remember to change the file names on your photos to support relevant search terms.
Mobile Friendly. It’s beyond outstanding that your cannabis or CBD website is mobile-friendly. This means that visitors should easily be able to accurately access what it is they are looking for on their mobile device.
Strategic SEO. When you focus on specific keywords and terms that your audience is using that are relevant to your business, your company can rank higher in a search by just using these terms. Optimized SEO on your site is what separates the first result you find in a Google search versus the last page.
Quick load Time. Getting a visitor to your website is one thing, getting them to hang out and click around on your site is another. If your website doesn’t give them what they want fast enough, they are going to leave. Sorry that’s just the cold hard truth.
Visible Contact Form. Make sure that its really apparent on how your visitors can quickly contact you. My recommendation would be creating an apparent and straightforward contact form. Remember that you want to make the contact form as simple as possible and easy to find for people to get in touch with you.
Herbn Media builds out simple and easy to navigate Squarespace hosted sites for cannabis and hemp business owners. If your business requires a site, SEO audit or SEO coaching session contact me today.